George Howell Criticizes Starbucks Dark Roast

George Howell, a prominent figure in the coffee industry and founder of the Cup of Excellence, expressed strong disapproval of Starbucks' dark roast coffee. His criticism emerged from a belief that the dark roasting process employed by Starbucks did not enhance the flavor profile of the coffee. Instead, Howell argued that this method obliterated the subtle nuances that are often present in lighter roasts. This perspective highlighted a broader debate within the coffee community regarding roasting techniques and their impact on flavor. Howell's views were not isolated; they resonated with other coffee connoisseurs who advocate for lighter roasts that preserve the unique characteristics of the beans. The discussion around roasting styles has implications for consumer preferences and the overall coffee culture, as it influences how coffee is perceived and enjoyed. Howell's critique of Starbucks' approach to coffee roasting has contributed to ongoing conversations about quality and authenticity in the coffee industry, prompting both consumers and producers to reconsider their choices and the importance of flavor integrity in coffee production.