Sony's Origin as Tokyo Tsushin Kogyo

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Updated By: History Editorial Network (HEN)
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Sony originated as Tokyo Tsushin Kogyo K.K., founded by Masaru Ibuka and Akio Morita in the aftermath of World War II. The company began as a small electronics firm in Japan, focusing on innovative technology and consumer electronics. One of its early products, the TR-55 transistor radio, marked a pivotal moment in the company's history, showcasing its commitment to quality and innovation. This product not only gained popularity in Japan but also laid the groundwork for the company's future endeavors in the global market. The success of the TR-55 helped establish Tokyo Tsushin Kogyo as a reputable name in the electronics industry, setting the stage for further advancements and product development. In 1958, the company underwent a significant rebranding, changing its name to Sony Corporation. This name change was a strategic move aimed at creating a more recognizable and global identity. The name 'Sony' was derived from the Latin word 'sonus,' meaning sound, and the colloquial term 'sonny,' which conveys a youthful and energetic spirit. This rebranding was crucial in positioning the company as a leader in the electronics sector, allowing it to expand its reach beyond Japan. The transition to Sony marked the beginning of a new era, as the company continued to innovate and diversify its product offerings, ultimately becoming a major player in the global entertainment and technology industries.
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