Sony introduced the BRAVIA brand

Sony introduced the BRAVIA brand as part of its strategy to enhance its presence in the high-definition television market. Prior to the introduction of BRAVIA, Sony utilized the LCD WEGA name for its LCD televisions. The transition to the BRAVIA brand marked a significant shift in Sony's branding approach, focusing on high-definition LCD televisions, projection TVs, front projectors, and home cinema systems. The BRAVIA brand has since become synonymous with Sony's high-definition flat-panel LCD televisions, particularly in North America, where all such products have featured the BRAVIA logo. This rebranding was crucial as it coincided with a period when Sony faced increased competition in the television market, particularly after losing its long-held position as the leading manufacturer in the global television sector. The introduction of BRAVIA aimed to revitalize Sony's image and product offerings in a rapidly evolving market, emphasizing quality and innovation in home entertainment.