Launch of Sky+ PVR Service

Sky+ was introduced as Britain's first personal video recorder (PVR) service, revolutionizing the way viewers interacted with television. The service was launched alongside the dedicated Sky+ Digibox, which featured a hard disk for recording and storing content. Initially, users were required to pay an additional subscription fee to access the Sky+ service, although this fee was waived for subscribers who opted for packages that included two or more premium channels. This pricing strategy aimed to encourage adoption among viewers who were already invested in premium content. Over time, the service evolved, and by mid-2007, Sky made a significant change by including Sky+ at no extra charge for all customers subscribing to any Sky package, thereby broadening its accessibility.