Shell Sponsors Dick Johnson Racing

Shell's involvement in motorsport sponsorship has been extensive, with notable partnerships including Scuderia Ferrari and McLaren. The sponsorship of Dick Johnson Racing marked a significant chapter in Shell's motorsport history. This partnership began in 1987 and continued until 2004, during which time Dick Johnson Racing became a prominent team in the Australian touring car scene. The collaboration allowed Shell to showcase its fuel and lubricants in a competitive environment, enhancing brand visibility and credibility among motorsport enthusiasts and consumers alike. The team, led by Dick Johnson, achieved considerable success, contributing to the popularity of the Shell brand in Australia. After a hiatus, the partnership was revived in 2017, reaffirming Shell's commitment to supporting local motorsport and its strategic alignment with Dick Johnson Racing's goals. This renewed sponsorship has allowed Shell to continue leveraging the racing platform to promote its products and engage with fans, further solidifying its presence in the motorsport community.