Agreement to Restore Pad Multiegy Brand

The agreement to restore the Pad Multiegy brand marks a strategic collaboration between Shell and Pad Multiegy, aimed at enhancing the presence of Shell products in Italy. This initiative involves the sale of Shell products across more than 500 service stations throughout the country. The first service station featuring the restored brand was inaugurated shortly after the announcement of the agreement. This partnership is significant for Shell as it reinforces its market position in Italy, where it operates through Shell Italia S.p.A., a subsidiary controlled by Shell Italia Finanza S.p.A. The restoration of the Pad Multiegy brand is expected to attract a diverse customer base, leveraging the established reputation of Shell in the fuel and energy sector. The collaboration not only aims to increase sales but also to enhance customer experience by providing high-quality products and services at these service stations. The impact of this agreement is anticipated to be substantial, contributing to the growth of Shell's market share in Italy and improving the overall competitiveness of the brand in the region.