Shah Rukh Khan stars in music video "BIBA" blending Indian pop and electronic music.

Shah Rukh Khan made a notable appearance in the music video for "BIBA," a collaboration between Shirley Setia, Dev Negi, and Marshmello. Released by Joytime Collective and powered by Artist Originals, the collaboration was a blend of Indian pop and electronic music. "BIBA" featured Shah Rukh Khan in a creative tribute to his illustrious 30-year career in the film industry, highlighting iconic scenes from some of his most beloved movies. Directed by Punit Malhotra, the video garnered significant attention on various video streaming platforms, crossing over 50 million views within a few weeks. Marshmello, a globally recognized electronic music producer, joined hands with Shirley Setia and Dev Negi to bridge the gap between Eastern and Western musical influences. The song itself aimed to bring together fans of different genres and geographies, an effort that was bolstered by Shah Rukh Khan's wide-reaching popularity. Critics lauded the music video for its unique fusion of sounds and cultures, as well as its nostalgic homage to one of Bollywood’s biggest names. The release of "BIBA" also marked Marshmello's expanding footprint in the Indian music landscape, indicating a growing trend toward cross-continental collaborations. This event contributed to the ongoing globalization of music, further evidenced by the considerable social media buzz and mainstream news coverage it generated. #ShahRukhKhan #Bollywood #BIBA #Marshmello #MusicCollaboration #ShirleySetia #DevNegi #FusionMusic #GlobalMusic #MoofLife