Serena Williams founds Serena Ventures

Serena Williams established Serena Ventures to address the disparities faced by women and people of color in the business landscape. The firm focuses on investing in start-up companies that offer innovative solutions and perspectives aimed at leveling the playing field. By raising over $110 million, Serena Ventures has positioned itself as a significant player in the venture capital space, emphasizing the importance of diversity and inclusion in entrepreneurship. The firm not only seeks financial returns but also aims to create a positive social impact by supporting underrepresented founders and fostering an environment where diverse ideas can thrive. In addition to her venture capital efforts, Williams has also made strides in sports ownership. She became part of an almost entirely female investors' group that secured a franchise in the National Women's Soccer League, the premier league for women's soccer in the United States. While her husband, Alexis Ohanian, is recognized as the lead investor, Williams's involvement highlights her commitment to empowering women in various sectors, including sports. Through these initiatives, Williams continues to advocate for equity and representation, demonstrating that successful business practices can align with social responsibility.