Ryan Gosling stars in promotional short film "The Chase for Carrera" for luxury brand.
| Entertainment | MarketingCampaign |
Updated By: History Editorial Network (HEN)
Published:
3 min read
Ryan Gosling appeared as himself in the short film "The Chase for Carrera." Set against the backdrop of promoting the Carrera watch, the film was part of an advertising campaign by the luxury brand. Gosling's participation aligned with his known association with stylish and prestigious brands. His involvement brought significant attention to the campaign, leveraging his global fame and influence.
The short film blended elements of action and style, showcasing Gosling in high-octane chase sequences that mirrored scenes from his notable filmography. This collaboration aimed not only to highlight the durability and sophistication of the Carrera timepiece but also to capitalize on Gosling's star power and widely recognized on-screen persona.
Aside from boosting brand visibility, the campaign underscored the intersection of Hollywood and luxury marketing. The film achieved considerable reach across social media platforms, driven by Gosling's large following. The partnership illustrated a successful strategy in celebrity endorsement, combining star appeal with product placement to create memorable marketing content.
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Primary Reference: Ryan Gosling - IMDb

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