First Rolls-Royce Private Office Outside the UK Opens in Dubai

Rolls-Royce Motor Cars established its first Private Office outside the United Kingdom in Dubai, United Arab Emirates. This initiative marked a strategic expansion aimed at enhancing customer engagement in the Middle East. The Private Office in Dubai is designed to provide clients with a personalized experience, extending the renowned Goodwood Bespoke service that Rolls-Royce is known for. This facility allows clients to engage directly with the brand, offering a unique opportunity to customize their vehicles in a luxurious setting. The opening of this office is part of a broader strategy to create an international network of Private Offices, which will further strengthen the brand's presence in key global markets. The Middle East has been identified as a significant market for luxury automobiles, and this move is expected to cater to the growing demand for bespoke services among affluent clients in the region. The establishment of the Dubai office reflects Rolls-Royce's commitment to providing exceptional service and enhancing the ownership experience for its customers.