Prince Harry promotes sustainable travel campaign

On 09/05/2022, Prince Harry, the Duke of Sussex, launched a global campaign through his non-profit sustainable travel initiative, Travalyst, aimed at changing how the travel industry collects and interprets holiday feedback. The campaign introduced the concept of encouraging travelers to share more balanced and meaningful reviews, moving beyond traditional rating systems that often focus on minor inconveniences. Travalyst called on consumers to consider the broader impact of their travel choices, including environmental sustainability and community effects, when providing feedback. The initiative was framed around the idea of “flipping the script” on holiday reviews, with a focus on highlighting positive practices and responsible tourism efforts. Travalyst, founded by Prince Harry in 2019, works in partnership with major travel companies and organizations to promote more sustainable travel practices. At the time of the campaign, its partners included global platforms such as Booking.com, Expedia Group, Google, Skyscanner, Trip.com Group, and Visa. The campaign formed part of Travalyst’s broader mission to provide clearer sustainability information to travelers and to support industry-wide standards for environmentally responsible tourism. The May 2022 campaign sought to influence both travelers and travel platforms by encouraging a shift in how experiences are evaluated and shared. By promoting more thoughtful feedback, the initiative aimed to support destinations and businesses that prioritize sustainability, while helping consumers make more informed travel decisions.