Registered Patent for Recipe

Caleb Bradham, a pharmacist and businessman from Duplin County, North Carolina, developed the soft drink Pepsi in the late 1890s. Initially created as a refreshing tonic to aid digestion and boost energy, the drink was marketed from his pharmacy in New Bern, North Carolina. The name 'Pepsi-Cola' was coined by Bradham in 1898, reflecting the drink's ingredients, which included pepsin and kola nuts. As the beverage gained popularity among locals, Bradham recognized the potential for a larger market and established the Pepsi-Cola Company to facilitate its distribution. The drink's unique flavor and perceived health benefits contributed to its growing consumer base, leading to increased sales and brand recognition in the region. In the early 1900s, Bradham took further steps to solidify the brand by patenting the Pepsi recipe, which helped protect his formulation from competitors. This move was crucial as the soft drink industry began to expand rapidly, with numerous brands emerging to capture consumer interest. The establishment of the Pepsi-Cola Company marked a pivotal moment in the beverage industry, as it laid the groundwork for what would become one of the world's leading soft drink brands. Over time, Pepsi-Cola would evolve through various marketing strategies and product innovations, ultimately becoming a staple in the global beverage market.