PepsiCo Exits Non-Core Business Lines
| Business Strategy | Corporate Restructuring | Food and Beverage Industry |
Updated By: History Editorial Network (HEN)
Published: | Updated:
4 min read
PepsiCo, originally known for its flagship brands such as Pepsi and Lay's, expanded its portfolio significantly between the late-1970s and the mid-1990s by acquiring various businesses outside its core focus on packaged food and beverages. This diversification strategy included ventures into the restaurant industry and other non-core sectors. However, by the late 1990s, the company reassessed its business model and decided to streamline its operations. In a strategic move, PepsiCo exited these non-core business lines, which involved selling some of its acquired businesses and spinning off others into a newly formed entity called Tricon Global Restaurants. This new company later rebranded as Yum! Brands, Inc., which became a major player in the fast-food industry, owning popular chains such as Taco Bell, KFC, and Pizza Hut.
The decision to divest from non-core operations allowed PepsiCo to concentrate on its primary snack food and beverage lines, enhancing its market position in these sectors. This strategic refocus contributed to the company's growth and profitability in the following years, as it could allocate resources more effectively towards its core brands. The exit from non-core businesses is often viewed as a pivotal moment in PepsiCo's history, marking a shift back to its roots and reinforcing its commitment to its primary product lines. This realignment not only streamlined operations but also positioned PepsiCo to better compete in the increasingly competitive food and beverage market.
Primary Reference: Yum! Brands Inc. History

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