Netflix Launches Streaming Media Service

United States
Streaming Services
Video on Demand
Entertainment Technology
3 min read

Updated By: History Editorial Network (HEN)
Published: 
Updated:
Netflix launched its streaming media service, initially branded as 'Watch Now', to provide video on demand via the Internet. This service marked a pivotal shift in how consumers accessed films and television shows, moving away from traditional DVD rentals. At its inception, the streaming library consisted of approximately 1,000 films, a stark contrast to the 70,000 titles available through its DVD rental service. The initial requirement for users was to access the service through Internet Explorer on a computer, which reflected the technological landscape of the time. This move was part of Netflix's broader strategy to adapt to changing consumer preferences and the increasing availability of high-speed internet. The introduction of streaming not only expanded Netflix's offerings but also set the stage for the company's evolution into a leading content provider in the entertainment industry. The impact of Netflix's streaming service was profound, as it fundamentally altered the way audiences consumed media. T
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Primary Reference
Netflix