Miley Cyrus Releases "On a Roll" and "Right Where I Belong" as Ashley O, Black Mirror Tie-In.
| Entertainment | Music |
Updated By: History Editorial Network (HEN)
Published: | Updated:
4 min read
Miley Cyrus released the single "On a Roll" featuring its B-side "Right Where I Belong" to digital platforms. She performed both songs under the name Ashley O, a character she portrayed in an episode of the television series "Black Mirror." The character, Ashley O, is a pop star dealing with the pressures of fame, aligning this music release with the themes of the episode.
"On a Roll" is an adaptation of the Nine Inch Nails song "Head Like a Hole," with new lyrics that fit the character's narrative. This distinct collaboration between pop music and a well-known television series added layers to the reach and reception of the songs. Upon release, both tracks quickly went viral on social media, with significant streaming numbers across various music platforms.
The release aligned with a period when artists were increasingly using multimedia and fictional narratives to launch new music and projects, effectively blurring the lines between entertainment mediums. Furthermore, this moment exemplified Miley Cyrus's versatility as an artist, capable of engaging with cross-genre projects and expanding her music repertoire through innovative formats.
The integration of music with a popular TV series not only showcased her acting skills but also emphasized strategic marketing in digital releases, where streaming and viral potential play significant roles in success. The digital launch expanded her audience reach, connecting with both her music fans and viewers of the series and set a precedent for future tie-ins between musical artists and television series.
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Primary Reference: Miley Cyrus - Wikipedia

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