Microsoft signs contract with Viacom

Microsoft entered into a five-year contract with Viacom valued at $500 million, focusing on content sharing and advertising. This agreement enabled Microsoft to license a variety of shows from Viacom's cable television and film studios for distribution on platforms such as Xbox Live and MSN. The partnership also designated Viacom as a preferred publisher partner for the development and distribution of casual games through MSN and Windows. This strategic collaboration aimed to enhance Microsoft's content offerings and expand its reach in the gaming and online entertainment sectors. In addition to content licensing, the deal included significant advertising components. Microsoft's Atlas ad-serving division was appointed as the exclusive provider for previously unsold advertising inventory on Viacom's websites. Furthermore, Microsoft invested heavily in advertising across Viacom's broadcasts and online networks. The partnership also involved joint promotions and sponsorships for major events, including the MTV