Martha Stewart Joins Canopy Growth as Strategic Advisor

On May 20, 2021, Martha Stewart was officially named a strategic advisor to Canopy Growth Corporation, a leading Canadian cannabis company. This appointment came after the successful launch of her Martha Stewart CBD product line in fall 2020, marking a significant expansion of her brand into the wellness and cannabis industry. Stewart brought decades of expertise in lifestyle branding, product development, and consumer engagement, making her a valuable asset to Canopy Growth’s vision. In her advisory role, she focused on guiding the company’s product innovation pipeline, helping to develop new product concepts, formats, flavors, and strategic partnerships. Stewart’s involvement was expected to elevate Canopy Growth’s offerings, aligning them with quality, sophistication, and lifestyle appeal. This collaboration not only strengthened the Martha Stewart brand but also positioned Canopy Growth to reach a wider audience, normalizing cannabis use while creating unique and premium products for the wellness market.