Start of the Who's That Girl World Tour

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Updated By: History Editorial Network (HEN)
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The Who's That Girl World Tour was a concert tour by Madonna that took place following her appearance in the film of the same name. The tour was launched to promote the film's soundtrack, which included four songs contributed by Madonna, notably the title track and 'Causing a Commotion'. The tour commenced in June and concluded in September, spanning multiple locations and showcasing Madonna's evolving performance style. It was notable for its elaborate stage design and choreography, which set a new standard for pop concerts at the time. The tour attracted significant media attention and was characterized by its energetic performances and theatrical elements, reflecting Madonna's persona as a boundary-pushing artist. The impact of the Who's That Girl World Tour was substantial, as it broke several attendance records, drawing over 130,000 attendees throughout its run. This level of attendance underscored Madonna's popularity and the growing influence of pop music in the entertainment industry. The tour not only solidified her status as a leading figure in pop culture but also demonstrated the commercial viability of concert tours as a revenue stream for artists. The success of the tour contributed to the ongoing evolution of live music performances, influencing future artists and tours in terms of production value and audience engagement. Overall, the Who's That Girl World Tour marked a pivotal moment in Madonna's career and the landscape of live pop music.
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