Messi's Selfie Competition in Turkish Airlines Ad

The Turkish Airlines advertisement featuring Lionel Messi and Kobe Bryant became a landmark in advertising history. In this ad, Messi and Bryant engage in a playful selfie competition, showcasing their personalities and competitive spirits. The ad was released during a time when social media and digital content consumption were rapidly increasing, making it a strategic move for Turkish Airlines to leverage the popularity of both sports icons. The ad resonated with audiences worldwide, leading to its status as the most-watched advertisement on YouTube in its release year, amassing 137 million views. This level of engagement highlighted the effectiveness of celebrity endorsements in advertising, particularly when they connect with the audience on a personal level. The ad was not only popular among fans of the two athletes but also appealed to a broader audience, contributing to its recognition as the best advertisement of the 2005-2015 decade, a testament to its impact on the advertising landscape.