Messi Becomes Saudi Arabia's Tourism Ambassador

Lionel Messi was appointed as Saudi Arabia's tourism ambassador, marking a notable partnership between a global sports icon and the Saudi tourism sector. This collaboration aimed to promote the country's tourism initiatives and attract international visitors. However, the appointment faced significant backlash due to Saudi Arabia's controversial human rights record. Critics argued that Messi's role was part of a broader strategy known as 'sportswashing,' where countries with poor human rights practices use sports and celebrity endorsements to improve their international image. The criticism highlighted the ethical implications of such partnerships, especially when they involve high-profile athletes like Messi, who have a substantial influence on public perception. The appointment was seen as an attempt by Saudi Arabia to leverage Messi's global popularity to enhance its tourism appeal, despite ongoing concerns regarding its human rights practices. This situation underscores the complex relationship between sports, celebrity endorsements, and international politics, as well as the responsibilities that come with such influential roles.