Bush and Obama co-chair Find Your Park campaign

In March 2015, former First Ladies Laura Bush and Michelle Obama were appointed as co-chairs of the Find Your Park campaign, a significant initiative aimed at increasing support for national parks and engaging millennials with the National Park Service ahead of its centennial celebration in 2016. This campaign was designed to foster a deeper appreciation for the natural beauty and historical significance of America's national parks, encouraging younger generations to explore and connect with these treasured landscapes. The two prominent figures made a notable joint appearance at the George W. Bush Presidential Library and Museum in September 2015, where they shared their mutual admiration and discussed their collaborative efforts. While Laura Bush was present in person, Michelle Obama participated via video call, highlighting the ongoing partnership between the two former First Families. Their involvement in the Find Your Park campaign underscores the importance of preserving natural spaces and promoting outdoor activities as a means of enhancing public health and well-being. As the centennial of the National Park Service approached, the campaign aimed to inspire a new generation to discover the beauty of America's parks, ensuring that these natural wonders are cherished and protected for years to come.