Love Bravery Accessories Line at Macy's Supports BTWF

The Love Bravery line, a collaboration between Lady Gaga and Elton John, was launched at Macy's, with a commitment that 25% of each purchase would support the Born This Way Foundation (BTWF) and the Elton John AIDS Foundation. This initiative aimed to raise awareness and funds for mental health and anti-bullying programs, as well as to combat the stigma surrounding HIV/AIDS. The partnership with Macy's not only provided a platform for the sale of clothing and accessories but also highlighted the importance of social responsibility in the fashion industry. The collaboration was part of a broader effort to engage the public in meaningful conversations about acceptance and kindness, leveraging the influence of both artists to reach a wider audience. In addition to the Love Bravery line, the BTWF also partnered with major organizations like Intel, Vox Media, and Recode to address the pressing issue of online harassment. This partnership underscored the foundation's commitment to creating a safer online environment, particularly for marginalized communities. The sales revenue from the 99th issue of V magazine, which featured Lady Gaga and her then-partner Taylor Kinney, was also donated to the foundation, further supporting its mission. These initiatives reflect a growing trend among celebrities to use their platforms for social good, fostering a culture of kindness and support in various communities.