Kardashian Launches New Health Brand Lemme

Kourtney Kardashian Barker officially announced the launch of her wellness and supplement brand Lemme on 12/09/2022 after several years of product development and formulation work. The brand focuses on vitamins, supplements, and wellness products marketed with clean ingredient standards and gummy-based delivery formats. Kardashian stated that the company was developed in collaboration with scientists, doctors, and formulation experts before entering the market later that month. Lemme officially released its first products on 27/09/2022 through the company’s online platform. The initial launch included supplements designed around areas such as focus, sleep, and metabolism support. Early products included Lemme Focus, Lemme Chill, and Lemme Matcha, with ingredients such as vitamin B12, lion’s mane mushroom, ashwagandha, and matcha. Kardashian publicly described the brand as the result of a long-term interest in health, wellness, and nutrition that had become a recurring part of her public image through interviews, social media, and the Kardashian family’s television projects. The launch of Lemme expanded Kardashian Barker’s business portfolio beyond television and lifestyle media into the growing global wellness and supplement industry. The company emphasized third-party testing, non-GMO ingredients, and formulations developed with medical advisors. The brand also adopted colorful packaging and marketing strategies designed to appeal to younger wellness consumers and social media audiences. Coverage of the launch appeared across business, beauty, and entertainment publications throughout September 2022. Industry observers noted that celebrity-founded wellness brands had become increasingly common during the period, with public figures using personal branding and online influence to enter the health and supplement market. Lemme became part of that broader trend while positioning itself around accessible wellness routines and gummy supplements.