Unsub Records: Empowering Artists and Shaping Music Industry

Katy Perry founded her record label, initially named Metamorphosis Music, under Capitol Records. This strategic move marked a significant development in her career, allowing her greater creative control in an industry known for its demanding nature. Under her direction, the label was intended to foster emerging talent and produce innovative music, an endeavor aligned with Perry’s own artistic evolution. Metamorphosis Music later underwent a rebranding and was renamed Unsub Records. This name change reflected Perry’s desire to break free from conventional constraints and to represent a new phase in her professional journey. The establishment of her label under Capitol Records not only bolstered her position within the music industry but also highlighted the trend of artists taking control of their creative and administrative destinies. Katy Perry’s decision was not made in isolation but was part of a broader landscape where several artists were founding their own labels to gain autonomy. This trend illustrated a shift in the music business, emphasizing the importance of artist self-empowerment and innovation. Since its inception, Unsub Records has contributed to the growth and success of several artists, reinforcing the impact of Perry's initiative on the industry. By curating a diverse roster and supporting new talent, Perry has played an instrumental role in shaping contemporary pop and alternative music landscapes. #MusicBusiness #ArtistsEmpowerment #KatyPerry #RecordLabel #MetamorphosisMusic #UnsubRecords #CreativeControl #MusicIndustry #Innovation #MoofLife