Katy Perry promotes Citi Double Cash card with Nugget in 'Means What It Says' campaign.

Katy Perry appeared in a commercial for Citi's Double Cash card, alongside her dog Nugget, as part of the 'Means What It Says' campaign. The initiative focused on clear and straightforward communication, emphasizing the card’s dual cash-back feature, where users earn 1% cash back when they buy and an additional 1% when they pay for those purchases. The campaign leveraged Perry's high-profile celebrity status and her broad fan base to enhance relatability and engagement. Nugget, Perry's beloved teacup poodle, added a touch of personal life and charm, attracting pet lovers and fans alike. The ad was designed to appeal directly to everyday consumers by showcasing the ease and benefits of using the Citi Double Cash card in everyday situations. Impact-wise, the commercial successfully garnered significant attention through television and digital platforms, further solidified by Perry's social media influence. The 'Means What It Says' campaign contributed to an uptick in new card memberships and consumer interest in Citi’s offerings. #MoofLife #KatyPerry #Nugget #CitiDoubleCash #CashBack