De Soi: Non-alcoholic apéritif company catering to wellness-minded consumers.

Katy Perry co-founded the non-alcoholic apéritif company De Soi with Morgan McLachlan. The venture emerged from Perry's personal desire for sophisticated, non-alcoholic beverage options that align with a balanced lifestyle. McLachlan, an acclaimed master distiller and co-founder of Amass, brought her expertise in botanical-based spirits to the project. De Soi offers a line of non-alcoholic drinks crafted to deliver complex flavors and a relaxing experience without the effects of alcohol. The launch of De Soi caught the attention of health-conscious consumers and those seeking alternatives to traditional alcohol consumption. Market research showed a growing demand for non-alcoholic beverages, with the global non-alcoholic drinks market expected to reach approximately $1.6 trillion by 2025. De Soi entered a competitive market but distinguished itself through its use of adaptogens like reishi mushroom and ashwagandha, which are believed to help the body adapt to stress. The launch significantly impacted the non-alcoholic beverage sector, highlighting a shift in consumer preferences towards wellness-oriented products. De Soi's marketing emphasized responsible pleasure, aligning with broader trends in the wellness industry. The backing by a high-profile individual like Perry and the involvement of McLachlan's expertise meant substantial media coverage and quick visibility on social media platforms. Initial sales data suggested strong performance, and the product received favorable reviews for its flavor and health benefits. #KatyPerry #MorganMcLachlan #DeSoi #NonAlcoholic #HealthyLiving #Wellness #MoofLife