Analyzing the Impact of YouTube Videos with Over 24 Million Likes on Popular Culture

Long before the release of My World in November 2009, Justin Bieber's YouTube videos attracted millions of views. Scooter Braun recognized the appeal and wanted to build him up for the channel. Braun advised Bieber to sing like there's no one in the room and to use simple cameras, allowing kids to feel like the content was theirs. Bieber continues to upload videos to the same channel and has opened a Twitter account to interact with fans regularly. In January 2013, Bieber surpassed Lady Gaga as the most-followed person on Twitter for the first time and held the record for 11 months. As of 2024, Bieber is the fourth-most-followed user on Twitter and the most-followed musician on the platform, with over 110.3 million followers. His YouTube channel is currently the most viewed music channel for an individual on the platform, having attracted over 32 billion views. With over 73 million subscribers, he remains the most subscribed solo artist on YouTube and held the overall record for six years. Eleven music videos by Bieber have surpassed over 1 billion views on YouTube, his most recent being 'Beauty and a Beat'. The music video for Bieber's song 'Baby' is among the most liked videos on YouTube, having received over 24 million likes since its upload in 2010. Bieber was frequently a trending topic on Twitter when the feature first launched, as his fans frequently discussed him on the network, and he was named the top-trending star on Twitter in 2010.