Founded the Good+Foundation

In 2001, Jessica Seinfeld founded the charitable organization that would later become known as the Good+Foundation, originally launching under the name Baby Buggy. The organization was created shortly after the birth of her first child with comedian Jerry Seinfeld and focused on helping families in need by redistributing essential baby and childcare items. The idea for the nonprofit emerged after Jessica Seinfeld recognized how quickly children outgrew clothing, strollers, cribs, toys, and other expensive baby supplies. Baby Buggy was established to collect gently used equipment and direct it toward low-income families through partnerships with community organizations and social service agencies. The foundation later expanded beyond infant supplies to support broader family and poverty-related initiatives. Although Jerry Seinfeld did not found the organization himself, he became one of its most visible supporters and participated regularly in fundraising events, public awareness campaigns, and charity galas connected to the foundation. His celebrity profile helped attract donors, corporate partnerships, and media coverage during the organization’s growth years. Over time, the nonprofit broadened its mission and changed its name to Good+Foundation in 2016. The rebranding reflected an expanded emphasis on supporting fathers, caregivers, and entire family systems rather than focusing solely on baby products. The organization partnered with social service programs across the United States to provide goods and services intended to improve long-term family stability and child development outcomes. The foundation became particularly known for hosting high-profile fundraising events in New York City attended by entertainment, business, and media figures. Jerry Seinfeld frequently appeared at these events, often performing stand-up comedy or participating in charity auctions and public campaigns supporting the organization’s work. By the early 2000s, celebrity-backed nonprofits had become increasingly visible in American philanthropy, but Baby Buggy distinguished itself through its practical redistribution model focused on essential household goods for families with young children. The organization’s operational structure emphasized direct support through existing community service networks rather than standalone celebrity branding. #JerrySeinfeld #JessicaSeinfeld #GoodFoundation #BabyBuggy #Charity #Philanthropy #FamilySupport