Amazon's creation by Bezos after leaving D. E. Shaw.
| Business | Technology |
Updated By: History Editorial Network (HEN)
Published:
4 min read
Jeff Bezos, after leaving his high-ranking position at D. E. Shaw, decided to venture into the online retail space. His belief in the internet's commercial potential guided him to establish an online bookstore, Amazon. Recognizing the rapid growth of internet users, Bezos saw an opportunity that traditional bookstores could not tap into, allowing a vast selection of books to be offered to customers online.
The initial business plan was crafted during a cross-country drive from New York to Seattle. Bezos compiled a list of 20 possible product categories to sell online. The book market was chosen due to the global demand for literature, extensive range of titles available, and the relatively low price point. With the support of a $300,000 investment from his parents, Bezos rented a garage space and began assembling a small team to build the site's platform.
Launching with a mission of customer-centricity, fast deliveries, and a seamless shopping experience, Amazon.com went live and quickly garnered attention, gaining sales in all 50 states and across 45 countries within the first few months. This swift uptake underscored the latent demand for online purchasing convenience and the effectiveness of Bezos' business model.
Bezos' foresight set the foundation for Amazon's future expansions. Starting solely with books offered a low-risk entry into e-commerce, paving the way for the diversification into other products and services. Amazon's early commitment to leveraging technological innovation to enhance customer experiences laid the groundwork for its evolution into a global e-commerce giant.
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Primary Reference: Bezos' Amazon: from bookstore to backbone of the internet - The ...

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