Seed Productions and Its First Project

Seed Productions was established by Hugh Jackman and his longtime assistant John Palermo, marking a significant step in Jackman's career as he transitioned into producing. The formation of the company was a collaborative effort, with Jackman's wife, Deborra-Lee Furness, also playing a role in its operations. This partnership was symbolized by the creation of three rings inscribed with the word 'unity', representing the bond between Jackman, Furness, and Palermo. Jackman emphasized the importance of their diverse strengths, which he believed would contribute to the success of their projects. The first project undertaken by Seed Productions was 'Viva Laughlin', a television series that aimed to blend elements of drama and musical performance. Although the show faced challenges and received mixed reviews, it served as a foundational experience for the newly formed production company, allowing them to explore the complexities of television production and audience engagement. The venture into production not only expanded Jackman's professional repertoire but also showcased his commitment to creative storytelling and collaboration in the entertainment industry.