Promotion of Small Time Crooks on Today Show

The promotion of Woody Allen's film "Small Time Crooks" on NBC's "Today Show" featured actor Hugh Grant discussing his role in the movie. Grant portrayed David, a character described as a petty and unsympathetic faux-Pygmalion art dealer. This character is noted for his sleazy demeanor, which aligns with the film's comedic exploration of crime and deception. During the interview with host Matt Lauer, Grant made a memorable remark, stating, "It's my millennium of bastards," which highlighted the film's themes and his character's morally ambiguous nature. The film itself is a comedy that revolves around a group of small-time crooks who attempt to pull off a heist by opening a cookie shop as a front. The narrative unfolds as their plan leads to unexpected consequences, showcasing the contrast between their criminal intentions and the mundane world of small business. The film received mixed reviews but was noted for its humor and the performances of its cast, particularly Grant's portrayal of a flawed protagonist. The promotion on a major platform like the "Today Show" helped to reach a wider audience, contributing to the film's visibility in a competitive market.