Introduced '57 varieties' slogan
Updated By: History Editorial Network (HEN)
Published:
1 min read
In 1896, Henry John Heinz introduced the iconic '57 varieties' slogan, despite already offering more than 60 products at the time. The number was chosen because Heinz thought it was a lucky number, and the slogan became a lasting part of the Heinz brand identity.
Primary Reference: Why Heinz ketchup bottles still say '57 varieties' | CNN Business
Explore the Life Moments of Henry John Heinz | 