Introduced '57 varieties' slogan
United States of America
1 min read
Updated By: History Editorial Network (HEN)
Published:
In 1896, Henry John Heinz introduced the iconic '57 varieties' slogan, despite already offering more than 60 products at the time. The number was chosen because Heinz thought it was a lucky number, and the slogan became a lasting part of the Heinz brand identity.
Primary Reference
Why Heinz ketchup bottles still say '57 varieties' | CNN Business
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