Led Netflix's expansion into Japan
united states
Business Expansion
Market Entry
Strategy
1 min read
Updated By: History Editorial Network (HEN)
Published:
Updated:
As chief streaming and partnerships officer, Peters led Netflix's entry into Japan, the company's first foray into the Asian market. This move was crucial as it allowed Netflix to gain a foothold in a new region and understand local consumer preferences, particularly the preference for mobile streaming.
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#MomentOfLife
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Primary Reference
Greg Peters (businessman)
