Launch of DeGeneres's Pet Collection Featuring Dogs and Cats at PetSmart

In February 2017, Ellen DeGeneres launched her highly anticipated dog collection at PetSmart, marking a significant expansion of her lifestyle brand, ED Ellen DeGeneres. This collection was designed to cater to pet owners who seek stylish and functional products for their furry companions. The dog collection featured a variety of items, including apparel, accessories, and toys, all reflecting Ellen's signature style and commitment to quality. Later in 2017, the brand further broadened its offerings by introducing a cat line, ensuring that both dog and cat owners could find fashionable and practical products under the ED Ellen DeGeneres brand. This strategic move not only enhanced the brand's appeal but also aligned with Ellen's mission to promote kindness and compassion towards all animals. Additionally, in November 2017, the brand launched a special collection to support Ellen's #BeKindToElephants initiative, showcasing her dedication to animal welfare beyond just pets. The ED Ellen DeGeneres pet collection continues to resonate with consumers, combining style, functionality, and a commitment to making a positive impact in the world.