Ellen DeGeneres Announces Launch of Her Own Record Label on National Television

On May 26, 2010, Ellen DeGeneres made a significant announcement on her talk show, revealing the launch of her own record label, 'eleveneleven'. The name 'eleveneleven' holds personal significance for DeGeneres, as she frequently notices the time 11:11 on her clocks, which she associates with good luck and positive energy. Additionally, she discovered the talented singer Greyson Chance on the 11th of a month, further solidifying her connection to the number. Chance's soccer jersey number, which is also 11, added to the serendipity surrounding the label's inception. DeGeneres expressed her enthusiasm for discovering new talent through platforms like YouTube, where she actively searched for promising artists to sign. Greyson Chance became the first artist to join the eleveneleven roster, marking the beginning of a new chapter in DeGeneres's career as a music executive. This venture not only showcases her passion for music but also her commitment to nurturing young talent in the industry.