Cameron achieves net positive approval

In the lead-up to the 2015 election, David Cameron, the leader of the Conservative Party and Prime Minister, experienced a notable shift in public perception, achieving his first net positive approval rating in four years. This change was highlighted by a YouGov poll, which indicated that 47% of voters believed Cameron was performing well in his role as Prime Minister, while 46% expressed the opposite view. This marked a significant turnaround from earlier polling data, where Cameron had been rated less favorably compared to his counterparts. For instance, an ICM poll conducted in September 2007 had shown him as the least popular among the three main party leaders. Additionally, a YouGov poll from June 2011 revealed that only 44% of the electorate thought he was doing well, with 50% rating his performance negatively. The improvement in Cameron's approval ratings in 2015 can be attributed to various factors, including economic recovery and the Conservative Party's campaign strategies, which resonated with a segment of the electorate. This shift in approval ratings was crucial as it set the stage for the Conservative Party's campaign leading up to the election, influencing voter sentiment and party dynamics significantly.