2011 Cricket World Cup viewership

The 2011 Cricket World Cup was a major sporting event that garnered extensive global viewership, reaching over 2.2 billion viewers across more than 200 countries. This event highlighted the immense popularity of cricket, particularly in regions where the sport has a significant following, such as South Asia, Australia, and the United Kingdom. The tournament's broadcasting rights were sold for over US$1.1 billion, reflecting the high demand for cricket content and the financial viability of sports broadcasting. Additionally, sponsorship rights for the event brought in an extra US$500 million, indicating the commercial appeal of the World Cup to brands and advertisers. The financial success of the 2011 World Cup set a precedent for future tournaments, showcasing the potential for revenue generation through media rights and sponsorships in international sports.