Cadbury Trebor Bassett Sold to Tangerine

The sale of Cadbury Trebor Bassett to Tangerine Confectionery marked a notable shift in the confectionery landscape. This transaction involved a financial exchange of £58 million and included several key assets such as factories located in Pontefract, Cleckheaton, and York, along with a distribution center near Chesterfield. The sale also resulted in the transfer of approximately 800 employees, impacting the workforce associated with these facilities. This move was part of a broader strategy by Cadbury to streamline its operations and focus on its core brands, while Tangerine Confectionery aimed to expand its portfolio and market presence in the UK confectionery sector. The acquisition allowed Tangerine to enhance its production capabilities and leverage the established distribution networks of Cadbury Trebor Bassett, which had a long-standing reputation in the industry. The integration of these assets was expected to bolster Tangerine's competitive edge in a market characterized by evolving consumer preferences and increasing competition from both established and emerging brands.