Cadbury took control of Fry

Cadbury, a prominent British confectionery company, expanded its product offerings significantly during the early 20th century. The introduction of various chocolate products, including Flake, Creme Eggs, Fruit and Nut, and Crunchie, contributed to its growth and market presence. By the time Cadbury took control of Fry, it had already established itself as a major player in the chocolate industry, ranking as the 24th-largest British manufacturing company based on market value. Fry, known for its chocolate products, was underperforming at the time of Cadbury's acquisition. This strategic move allowed Cadbury to consolidate its position in the market and enhance its product range by integrating Fry's offerings into its portfolio. The acquisition of Fry not only aimed to revitalize the brand but also to leverage Cadbury's established distribution channels and marketing expertise to improve sales and brand recognition. Cadbury's control over Fry marked a significant step in its expansion strategy, allowing it to further dominate the British chocolate market and innovate within the confectionery sector.