Endorsement was given at the beginning of the century by both Roald Amundsen, on his expedition to the South Pole, who wrote from Hobart on 18 March 1

At the dawn of the 20th century, Burberry’s reputation for quality and resilience received a significant boost through high-profile endorsements, none more notable than that of the legendary Norwegian explorer Roald Amundsen. Preparing for one of the most daring and treacherous journeys in human history—his expedition to the South Pole—Amundsen selected Burberry clothing and equipment to withstand the brutal Antarctic conditions. Writing from Hobart on 18 March, he praised the exceptional performance of Burberry garments, which played a critical role in shielding his team from the extreme cold and harsh environment during their pioneering journey. This endorsement validated Burberry's commitment to innovation and functionality. Amundsen's choice of Burberry wasn't just about warmth—it was a testament to the brand’s reliability and forward-thinking design in real-world extremes. As the first person to reach the South Pole, his successful expedition carried international prestige, and his use of Burberry garments etched the brand's name into the annals of exploration history. The association with such a monumental achievement elevated Burberry's status, reinforcing its identity as not only a fashion leader but also a trusted outfitter for the boldest adventures. This moment in time solidified Burberry’s legacy as a brand that blends elegance with endurance. \#BurberryExplores #RoaldAmundsen #SouthPoleJourney #ArcticElegance #HeritageInAdventure #MomentsOfLife #MoofLife\_Moment #MoofLife