Introduction of House of Deréon fashion line

In 2005, Beyoncé and her mother, Tina Knowles, launched the House of Deréon fashion line, a women's clothing brand that draws inspiration from three generations of women in their family. The name 'House of Deréon' is a heartfelt tribute to Beyoncé's grandmother, Agnèz Deréon, who was a respected seamstress and played a significant role in shaping the family's fashion legacy. The collection embodies the unique style and taste of both Beyoncé and Tina, showcasing their vision for modern women's fashion. The brand is managed under their family company, Beyond Productions, which oversees licensing and brand management for House of Deréon and its junior line, Deréon. The House of Deréon collection gained visibility through its inclusion in Destiny's Child's shows and tours during the Destiny Fulfilled era. The line features a diverse range of offerings, including sportswear, denim with fur accents, outerwear, and a variety of accessories such as handbags and footwear. These pieces are available at department and specialty stores across the United States and Canada, making the brand accessible to a wide audience. House of Deréon continues to celebrate the legacy of strong women in fashion while providing stylish options for contemporary consumers.