Launch of Fine Watches Collection

Giorgio Armani Orologi, established in 1997, has a history of creating luxury timepieces. The brand entered a licensing agreement with Fossil for watches and jewelry, which expanded its reach in the luxury watch market. The collaboration with Fossil allowed Giorgio Armani to leverage Fossil's expertise in watch manufacturing and distribution, enhancing the brand's presence in the competitive watch industry. In a notable development, Giorgio Armani launched a fine watches collection in collaboration with Swiss watchmaker Parmigiani Fleurier. This partnership marked the first time the designer ventured into creating a namesake fine watch collection, showcasing a blend of Italian design and Swiss craftsmanship. The collection reflects a commitment to quality and elegance, aligning with the brand's overall aesthetic and reputation in the luxury sector. The collaboration with Parmigiani Fleurier, known for its high-end watchmaking, signifies a strategic move to elevate the brand's offerings and appeal to a discerning clientele seeking exclusivity and sophistication in their timepieces.