Launch of Armani/Fiori floral service

Armani/Fiori is an exclusive floral service launched by the Giorgio Armani label, which operates in major independent flower boutiques and select Armani stores globally. The service is known for its high-quality floral arrangements, primarily utilizing flowers sourced from the Netherlands. The selection includes a variety of orchids, exotic and tropical flowers, as well as traditional blooms such as hydrangeas, roses, and peonies. Each floral collection is personally designed by Giorgio Armani, reflecting an aesthetic that aims to convey an 'Asian feel'. This attention to design and quality has positioned Armani/Fiori as a premium offering in the floral market, appealing to customers seeking luxury and elegance in floral arrangements. In addition to flowers, Armani/Fiori provides a range of decorative elements that enhance the overall presentation of their arrangements. These include vases, flowerpots, candles, and lanterns, often crafted from precious materials like alabaster. The service also caters to special occasions, creating unique floral designs for events such as Valentine's Day and seasonal spring collections. Furthermore, these arrangements are featured in Armani hotels, showcasing the brand's commitment to integrating floral artistry into its broader luxury lifestyle offerings. The impact of Armani/Fiori extends beyond mere floral arrangements; it represents a fusion of fashion and floral design, reinforcing the Giorgio Armani brand's reputation for sophistication and style.