Establishment of Giorgio Armani Orologi

Giorgio Armani Orologi was established as a luxury watch brand under the renowned fashion house Giorgio Armani. The brand's inception marked a significant expansion of Armani's influence beyond fashion into the realm of horology. The establishment of Giorgio Armani Orologi allowed the brand to offer a range of timepieces that reflected the elegance and sophistication associated with the Armani name. In 2014, the brand entered into a licensing agreement with Fossil Group, a move that enabled Giorgio Armani Orologi to leverage Fossil's expertise in watch manufacturing and distribution. This partnership facilitated the production of a wider variety of watches and jewelry, enhancing the brand's market presence and accessibility to consumers. The collaboration with Fossil also allowed for innovative designs and marketing strategies that aligned with contemporary trends in the luxury watch segment. In 2021, Giorgio Armani Orologi took a significant step by launching a fine watches collection in collaboration with Swiss watchmaker Parmigiani Fleurier. This partnership marked the first time the designer ventured into creating a namesake fine watch collection, showcasing a commitment to craftsmanship and high-quality materials. The collaboration with Parmigiani Fleurier, known for its precision and artistry in watchmaking, underscored Giorgio Armani's dedication to excellence in the luxury watch market. The introduction of this collection not only elevated the brand's status but also appealed to a discerning clientele seeking both style and functionality in their timepieces. Overall, the establishment and subsequent developments of Giorgio Armani Orologi reflect the brand's strategic growth and its ability to adapt to the evolving luxury market.