Apple buys Nothing Real

Apple has acquired Nothing Real, a Venice Beach–based developer known for its high-performance software used in professional visual effects and post-production. The company was best recognized for its acclaimed products Shake and Tremor, widely used in the film and visual effects industry and supported across Linux, Windows, and IRIX (SGI) systems. Following the acquisition, Nothing Real’s website was temporarily taken offline, displaying a message indicating upcoming changes. Confirmation of the deal also appeared on the Shake List Server, where a Nothing Real employee shared that the transition to Apple had taken place within a single day. The message reassured users that development and customer support would continue without disruption, with many aspects of daily operations remaining unchanged. This acquisition highlighted Apple’s growing interest in strengthening its professional creative software portfolio and signaled a strategic move to enhance advanced visual effects capabilities within its ecosystem, particularly for high-end film and post-production workflows.