Amazon's Former Online Shopping Service Junglee

Junglee was originally established as an online shopping service that allowed users to search for products from various online and offline retailers in India. Amazon acquired Junglee, which laid the groundwork for its later developments in the Indian e-commerce market. The website Junglee.com was launched in India as a comparison-shopping platform, enabling customers to browse a wide range of products including clothing, electronics, toys, jewelry, and video games. This platform aggregated listings from thousands of sellers, allowing users to compare prices and select their preferred options before being redirected to the respective sellers' websites for purchase. This model not only facilitated price comparison but also enhanced the shopping experience by providing a centralized platform for product discovery. The impact of Junglee on the Indian e-commerce landscape was notable, as it introduced a structured way for consumers to navigate the growing number of online shopping options available. By curating millions of products, Junglee played a crucial role in educating Indian consumers about online shopping and the variety of products available. However, despite its initial success, Amazon decided to close Junglee in late 2017, marking the end of its operations. This closure reflected the evolving strategies of Amazon in the Indian market, as the company shifted its focus towards its core e-commerce platform, which has since become one of the leading online shopping destinations in India.