Morita became president of Sony

Morita's ascension to the presidency of Sony marked a pivotal transition in the company's leadership. He took over from co-founder Ibuka, who had been at the helm since the company's inception. Under Morita's guidance, Sony expanded its product offerings and ventured into new markets, significantly impacting the consumer electronics industry. Morita was instrumental in establishing a joint venture with CBS Records, which focused on producing software to complement Sony's hardware. This strategic move not only diversified Sony's portfolio but also positioned the company as a key player in the burgeoning music industry. Morita's leadership style emphasized innovation and collaboration, fostering a culture that encouraged creativity and technological advancement. His vision helped Sony to become synonymous with cutting-edge technology and quality, leading to the development of iconic products such as the Walkman and the PlayStation. Morita's presidency was characterized by a commitment to global expansion, which saw Sony establishing a strong presence in international markets, further solidifying its reputation as a leader in consumer electronics. The impact of his leadership is evident in Sony's sustained growth and its ability to adapt to changing market dynamics, making it a household name worldwide.