Introduction of the Extra Value Meal

The Extra Value Meal was introduced as a strategic marketing initiative by McDonald's, initially linked to the popular film franchise Jurassic Park. This meal deal combined a burger, fries, and a drink, providing customers with a convenient and cost-effective option. The introduction of the Extra Value Meal marked a significant shift in fast food marketing, as it aimed to enhance customer satisfaction by offering a complete meal at a lower price point compared to purchasing items separately. This approach not only appealed to families and budget-conscious consumers but also helped McDonald's to increase its sales volume during a competitive period in the fast food industry. The meal deal quickly gained popularity, contributing to McDonald's reputation for value and convenience in dining. Over time, the Extra Value Meal evolved to include various menu items, catering to changing consumer preferences and dietary trends, while maintaining its core concept of providing a complete meal at an attractive price. The