First restaurant outside Northern America

The first McDonald's restaurant outside of Northern America was established in San José, Costa Rica. This expansion marked a pivotal moment in the company's global strategy, as it sought to penetrate international markets beyond its North American base. The decision to open in Costa Rica was influenced by the country's growing economy and increasing consumer interest in fast food. The restaurant's launch was part of a broader trend during this period, where American fast food chains began to explore opportunities in Latin America, aiming to cater to a new demographic of customers. The introduction of McDonald's in Costa Rica not only provided local employment opportunities but also introduced a new dining culture characterized by quick service and standardized menu items. The impact of this expansion was significant, as it paved the way for further international growth of the McDonald's brand. Following the establishment in Costa Rica, McDonald's continued to expand its presence in Europe and other regions,